of all European Affairs Events, conferences, presentations and workshops.

Shaping the new generation of active kids !


28 Sep 2018 09:00


La Tricoterie
Rue Théodore Verhaegen, 158
1060 Saint-Gilles  Bruxelles


Health & Consumers

Event Location


Event Description

Active kids are healthier, happier and more successful; however, today’s kids are part of the least active generation in history. So how can we turn that around?

We know that the first ten years of life are critical for laying the foundation for future active behaviors. This is why quality coaching and positive experiences with sport in school help children stay active. But how do we encourage primary schools to give more importance to physical activity and help kids reach their best potential? How can we work together to make a difference?

Sport and Citizenship, together with Nike and FESI, are happy to invite you to an inspiring session with the leaders in the field from government, education and sport. Join us to discuss ways forward in creating a more active generation.


10h00 | Welcoming of participants

  • Bogdan WENTA, Member of the European Parliament, Vice-President of the Sport Intergroup by video message
  • Maria Luisa FERNANDEZ ESTEBAN, Deputy director, Sport Unit, European Commission
  • Laurent THIEULE, President of Sport and Citizenship

10h15 | Why we focus on schools ?

Dan BURROWS, Senior Director EMEA, Global Community Impact, Nike

10h30 | Panel debate

Speakers :

  • Richard BAILEY, Head of Research, ICSSPE / The benefits of physical activity for younger age group
  • Wendelin HUEBNER Director Key City Activation Berlin adidas AG / The 360° Action
  • David BLOUGH, Director, Play International
  • Ivar OOSTERVELD Vice President, Legal Department Foot Locker Europe B.V

11h30 | Interview session with a special guest, stay tuned !

11h45 | Conclusions

Jérôme PERO, Secretary General, FESI

12h00 l Signing Ceremony of the Brussels Active Kids Statement

12h15 | Networking lunch