Date: Thursday 22 November 2012
17.30 - 18.00: registration
18.00 - 19.30: conference
19.30 - 21.30: reception

Following on from the success of the 2010 and 2011 editions, Beer Serves Europe III will this year gather the highest level personalities from the worlds of politics, sports, media, cuisine and brewing. All with the aim this year of zooming in on one of the key areas in which beer is serving Europe – support to grassroots and professional sports.

Moderator:

• Simon Wright - The Economist

Keynotes:

• Emanuel Macedo de Medeiros
  CEO, European Professional Football Leagues
• John Bruton (tbc)
  Former Taoiseach of Ireland and EU Ambassador to the US;
  Incoming Chair of EU Sports Platform

Panellists:

• Michal Krejza
  Head of Sport Unit, European Commission
• Brigid Simmonds
  CEO, British Beer and Pub Association
• Alberto Da Ponte
  President, The Brewers of Europe