The seminar is intended for public officials at all levels who have an interest in online communication or who need to produce texts for the internet.

 

The internet has brought about many changes to daily life, both professionally and privately. It is changing the way public administrators communicate and organise information online. The internet allows us to reach broader audiences and make content accessible to citizens and businesses. Consequently, writers of texts to be published on the internet need to keep their messages short and simple, and use language effectively. In addition, the manner in which information is organised is pivotal to how readers access and use online resources.

 

Good practice examples of communication and websites will be highlighted, including case studies from UN programmes (e.g. UNESCO, FAO and UNU). The techniques presented will enable participants to produce more concise and reader-friendly content, with an additional focus on broad dissemination via a range of social media channels. Participants will have the opportunity to put new insights into practice right away. The seminar comprises group discussions as well as workshop exercises.