Lessons learned from the campaign
EDAA Summit 2016
Date
01 Mar 2016 08:30 to 16:45
Address
Steigenberger Wiltcher's
Avenue Louise 71
1050 Brussels
BelgiumLinks
Event Type
L - Conference, forum
Section
InfoSociety
Innovation & Enterprise
Event Location
Brussels
Event Description
08.00 – 08.30
Registration
Coffee & Croissants Networking
08.30 – 11.00
Session 1: Better Regulation needs Ad Self-Regulation
• Welcome and introduction
08.30-08.35
• Policy keynote
08.35-08.50
• Discussion topic
Responsible advertising in the Digital Age
08.50-09.40
• Policy keynote - Consumer empowerment: the need for consumer trust and transparency in online advertising
09.40-09.55
• Discussion topic
Consumer empowerment in the Digital Single Market
09.55-10.50
• Closing remarks
10.50-11.00
11.00 – 11.30
Break with refreshments
11.30 – 13.15
Session 2: Transparency, Choice and Control
• Presentation & discussion
The OBA Programme is going mobile!
11.30-12.25
• Discussion
The global dimension
12.25-13.05
• Closing remarks
13.05-13.15
13.15 – 14.15
Networking Lunch
14.15 – 15.30
Session 3: Looking to the future of Ad Self-Regulation
• Presentation
Innovation and trends in digital advertising
14.15-15.15• Political intervention
15.15-15.35
• Wrap up: Smarter Regulation needs Ad Self-Regulation
15.35-15.45
15.45 – 16.45
Networking Cocktails
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