08.30 – 11.00
Session 1: Better Regulation needs Ad Self-Regulation

• Welcome and introduction
08.30-08.35

• Policy keynote
08.35-08.50

• Discussion topic
Responsible advertising in the Digital Age
08.50-09.40

• Policy keynote - Consumer empowerment: the need for consumer trust and transparency in online advertising
09.40-09.55

• Discussion topic
Consumer empowerment in the Digital Single Market
09.55-10.50

• Closing remarks
10.50-11.00

11.00 – 11.30
Break with refreshments
 

11.30 – 13.15
Session 2: Transparency, Choice and Control

• Presentation & discussion
The OBA Programme is going mobile!
11.30-12.25

• Discussion
The global dimension
12.25-13.05

• Closing remarks
13.05-13.15  

13.15 – 14.15
Networking Lunch
 

Session 3: Looking to the future of Ad Self-Regulation

• Presentation
Innovation and trends in digital advertising
14.15-15.15

• Political intervention
15.15-15.35

• Wrap up: Smarter Regulation needs Ad Self-Regulation
15.35-15.45

15.45 – 16.45
Networking Cocktails