Smell can spark joy and bring colour to the world - it can enrich our experiences and memories. And yet, sufferers of anosmia - the partial or total loss of the ability to smell - lack this sense. This struggle can be alarming and bewildering as it takes away one of the main ways in which we interpret the world around us.

The International Fragrance Association (IFRA) invites you to an insightful webinar that will delve into the depths of this unique condition the occasion of Anosmia Awareness Day.

Professor Barry Smith, Director of the Institute of Philosophy at the Centre for the Study of the Senses will shed light on the science and philosophy of smell.

He will be followed by Duncan Boak, Founder of charity FifthSense who will delve into the emotional and psychological effects of losing this vital sense through the lens of his own experience.

Whether you're a fragrance professional, an anosmia sufferer, or simply someone with a passion for scent, this webinar is a must-attend.

So, take a deep breath and join us as we shine a light on anosmia. Register now using the button below or by visiting https://us06web.zoom.us/webinar/register/WN_Lc5MfsPDR0WLUDcE1dqFIg

This webinar forms part of IFRA's 50th anniversary program

Who?

12:00: Welcome and introduction

• Martina Bianchini, President, IFRA

12:05: The philosophy and science of smell

• Professor Barry C. Smith, Director of the Institute of Philosophy at the School of Advanced Study, University of London
• Q&A

12:30: Living with anosmia – experience and challenges

• Duncan Boak, Founder, Fifth Sense
• Q&A

12:45: A look at what IFRA is doing to ensure the safe use of fragrance.

• Matthias Vey, Vice President, Scientific Affairs, IFRA

12:55: Closing remarks

• Hans Holger Gliewe, Chairman, IFRA

13:00: End of webinar