Course description
Governmental Organisations and the Use of Social Media
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Event Description
Target group
The seminar is intended for public officials and others who wish to increase their practical understanding of and skills in the use of social media for internal and external communication.
Description
Businesses and people of all ages use them every day: applications such as LinkedIn and Facebook are blending technologies and social interaction, thereby providing an inexpensive and accessible tool for communication. Social media is no longer a novelty but is already an integral part of the modern media mix. In public administration, social media tools are emerging as an innovative means of fostering two-way communication between citizens and administrations. Recent public sector initiatives have demonstrated the added value of social media for mobilising citizens, developing collaborative content, or raising their community’s profile.
However, new technology requires new skills; this is also true for social media use. The use of network platforms raises various regulatory issues regarding privacy and data protection. It also requires the development of new skills such as effective corporate image control, monitoring and maintenance (e.g. updating content, managing customer relations). Following registration, every participant will be given online access to the seminar materials. Participants will use tablets during the seminar, which aims to be as paperless as possible.
Learning methodology
The seminar will address a variety of topics related to the successful use of social media tools in public administration, including:
• appropriate content formats for informal and effective communication;
• strengths and weaknesses of the specific tools;
• practical application and good practice examples;
• lessons from the private sector.
Objectives
Participants will gain concrete skills and knowledge on:
• social media communication strategies and guidelines;
• developing online content;
• dos and don’ts of social media;
• effective use of different communication tools such as Twitter, blogs, podcasts and YouTube;
• cost-efficient interaction.
Related Events
This seminar will provide you with an update on the legal issues in European public procurement. Legal experts and practitioners will explain in an accessible manner the recent legal developments and recent case law in the field of European public procurement.
About this online Masterclass
About this course
Flame is Europe’s largest and most influential meeting place for the global gas industry.
5G is here. How will the 5G ecosystem ensure that next generation networks have effective security against next generation threats?
The detailed programme of this seminar will be available soon.
The detailed programme of this seminar will be available soon.
The European Institute of Public Administration (EIPA) in Maastricht is organising a seminar entitled "Certification Programme for Data Protection Officers and Other Data Protection Professionals - Basic and Advanced Module"
Advanced Training Course
Data Protection Compliance in the EU
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Dear Sir, Dear Madam,
We would very much appreciate it if you could publish the following activity in the forthcoming editions of your journal/ calendar and/or on your website free of charge:
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Target group
The European Institute of Public Administration (EIPA) in Maastricht offers a regular series of courses on "Europe on the Internet: Finding your Way through the European Information Jungle".
Planning to attend IBC this year? Join us for an informal networking reception at the Liberty Global booth from 4-6pm.
The European Institute of Public Administration (EIPA) in Maastricht offers a regular series of courses on "Europe on the Internet: Finding your Way through the European Information Jungle".
The European Institute of Public Administration (EIPA) in Maastricht is organising a seminar on "Embracing the Future of Communication: Putting Social Media to Use in Public Administration". This seminar will be held in Maastricht (NL) on 8-9 November 2012.
EIPA's seminar intended for public officials at all levels who have an interest in online communication or who need to produce texts for the internet.
EUROPEAN YOUTH PARLIAMENT THE NETHERLANDS - “STICHTING EUROPEES JEUGD PARLEMENT NEDERLAND”
71ST INTERNATIONAL SESSION OF THE EUROPEAN YOUTH PALIAMENT IN AMSTERDAM, THE NETHERLANDS, “AMSTERDAM2012”
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