Networking event: No reasons required – Moderation and the role of non-alcohol beer

Beer Serves Europe
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Date: Thursday 22 November 2012
17.30 - 18.00: registration
18.00 - 19.30: conference
19.30 - 21.30: reception
Following on from the success of the 2010 and 2011 editions, Beer Serves Europe III will this year gather the highest level personalities from the worlds of politics, sports, media, cuisine and brewing. All with the aim this year of zooming in on one of the key areas in which beer is serving Europe – support to grassroots and professional sports.
Moderator:
- Simon Wright - The Economist
Keynotes:
- Emanuel Macedo de Medeiros
CEO, European Professional Football Leagues - John Bruton (tbc)
Former Taoiseach of Ireland and EU Ambassador to the US;
Incoming Chair of EU Sports Platform
Panellists:
- Michal Krejza
Head of Sport Unit, European Commission - Brigid Simmonds
CEO, British Beer and Pub Association - Alberto Da Ponte
President, The Brewers of Europe
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