EURACTIV's Agenda

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International Whole Grain Day - 19th November - Take Wholegrain seriously!

Date

19 Nov 2019 15:00

Section

Agriculture & Food

Event Location

Brussels

Event Description

The International Whole Grain Day aims at highlighting
the impact of wholegrain consumption on nutrition, well-being and sustainability for
healthier lives and planet, and further calls on the political community to better
manage this issue.
 
The objectives and key themes of the event are: 
 
  • Encourage more people to “make their grains whole” as part of healthy and sustainable dietary patterns.
  • Act as an incubator for exchanging whole grain good practices, knowledge and initiatives across Europe to create an EU whole grain movement.
  • Create enabling environments from farm to fork, so consumers can better access healthier, affordable, convenient and delicious whole grain products.
  • Nudge consumers into making whole grain a daily habit via the promotion of meaningful whole grain recommendations in National Food-Based Dietary Guidelines. 
  • Call on the EU and national governments to implement nutrition policies that address whole grain policy gaps (i.e. labelling and recommended intakes) and create enabling environments to support healthy, tasty and sustainable dietary switches. 
  • Request official endorsement of the International Whole Grain Day 2019 and the subsequent yearly editions (2020 +)
 

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