The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice. These standards are promoted for example via EASA's Advertising Self-Regulatory Charter and EASA's Best Practice Recommendations.

Camfil Farr is a global manufacturer of air filtration equipment and associated services and the world leader in the production and development of air filters.  They recently became the first manufacturing company in the UK to be awarded Energy Management Standard BS EN 16001.