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Optimising Social Media for Public Administrations and Institutions


28 Aug 2014 12:00


Mercure Hotel Berlin City
Invalidenstrasse 38
10115  Berlin


Public Affairs

Event Location


Event Description

The European Academy for Taxes, Economics & Law invites all communication professionals working with social media for the public sector to register to this advanced seminar: Optimising Social Media for Public Administrations and Institutions. The seminar is taking place in Berlin from 28th to 29th August 2014.

There are still challenges that communication professionals face in their daily use of social media: content management, cooperation with other departments, long term planning and last but not least effectiveness and measurability of outcomes.
This advanced communication seminar will put clear focus on

  • Current trends and developments in social media
  • The future of social media and what it means for public administrations and institutions
  • Strategies for achieving relevant results with limited funding
  • Reviewing and evaluating platforms in social media
  • Advanced strategies for successful campaigning
  • Measuring the effectiveness of social media in public institutions
  • Using social media for academic networking and knowledge exchange

And will provide practical solutions for communication experts dealing with social media in public institutions for their daily work. High level experts will address the common pitfalls and show new creative ways how to handle them in practice. The training will help participants to bring their institution on a higher level of communication. The practical solutions that participants will receive at this event are based on the experience of acknowledged international social media gurus:

  • Dana Manescu, Head of Sector - Social Media, European Commission
  • John Shewell, Founding Director of coLab and former Head of Communications, Brighton & Hove City Council, UK
  • Giuliana Tiripelli, Social Media Manager for GRAMNet (Glasgow Refugee Asylum and Migration network), Glasgow University Media Group University of Glasgow
  • Carl Henrik Josephson, Senior Communications Expert and European Programme Communications Manager, Denmark

Further details and the registration form are available here: